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wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Beige | Vegan & Cruelty-Free

Original price was: $6.49.Current price is: $6.14.

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Price: $6.49 - $6.14
(as of Mar 08, 2025 22:06:36 UTC – Details)


Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number ‏ : ‎ 860A
UPC ‏ : ‎ 077802364579
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B07MSXZMSX
Country of Origin ‏ : ‎ China

SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long lasting coverage in a lightweight, multi-dimensional breakthrough formula that applies to a flawless semi-matte finish.
FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless bendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies
EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we’re proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you!

Customers say

Customers find the skin foundation concealer a good value for the price. It provides good coverage without looking cakey. They find it easy to apply and say it saves time. However, some customers have differing opinions on its durability, blendability, and moisturizing properties.

AI-generated from the text of customer reviews

13 reviews for wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Beige | Vegan & Cruelty-Free

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  1. TheWildThing

    Quality!
    I am 68 years old and have used and loved make-up since I was a teenager. I really liked using the Tarte stick foundation but it’s become way too expensive. So, because I like wet n wild’s other products, thought I’d give this one a whirl….and, I LOVE IT! Great color match, great dewey coverage, doesn’t settle in fine lines. Just swipe it on…one stripe on the forehead, one stripe on each check, dot it on the nose and chin then use a buffer brush to stipple it in and then blend. Blends very well, lasts all day, cruetly free, great coverage, easy to pack when travelling. What’s not to love?? Will purchase again. Highly recommend.

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  2. J Ogilbee

    My Go-To Foundation!
    This is my 4th time buying the Wet n Wild Photo Focus Matte Foundation, and it never disappoints! The formula is smooth, blends easily, and gives a flawless matte finish that lasts all day. It controls oil really well without feeling heavy, and it works great with my skin. Plus, the price is unbeatable for the quality!I’ll keep repurchasing this one—it’s a keeper! 😍💖

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  3. Anonymous

    Decent Coverage, But Requires Extra Effort to Apply
    I was a longtime fan of the Max Factor Panstik makeup and wore it for decades before it was discontinued in the US. When I couldn’t get the Maybelline stick foundation I had switched to, I decided to give this Wet n Wild stick foundation a try.The formula feels drier to the touch compared to Max Factor and Maybelline, which made it less smooth and more challenging to apply evenly. It takes some extra effort to blend it out on the skin. That said, the coverage is decent once you get it applied properly, and it holds up fairly well throughout the day.Overall, it’s an acceptable alternative if you’re looking for stick foundation on a budget, but it doesn’t quite match the ease of application or creamy texture of the others I’ve used in the past.

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  4. SB

    Excellent. I buy repeatedly.
    Vegan, inexpensive, good coverage. Perfect! I like good coverage. I’m old, it’s great! Buy more than one when possible so that you have for a good amount of time.

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  5. Dr. Moni

    Nice Texture. Smooth Finish.
    Good Product. Wears nicely on the skin. Just double check the color options when ordering. I ordered the shade I usually buy in the store, but it was a bit off. Otherwise, very blendable and lightweight, not cakey looking.

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  6. Barbara Booth

    It was broken.
    Like product, I just reordered because when I started to use and it just feels out on the floor.

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  7. Patricia J. Wooten

    Photofinish results. Easy to use & comfortable to wear.
    Good photofinish coverage. Good color match to my skin. Durability and comfortable to use & wear. I highly recommend this product.

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  8. Yise

    Instant favorite!
    This foundation is really good! I own and love the liquid version of this product and I needed a foundation for an on the go makeup kit that I have in my car. Stick foundations are very practical for traveling or to have it in your purse. I didn’t want to spend a lot of money so I decided to try this one and OMG! This is gold!. It matches perfectly my skintone. I have combo skin and it blurs my pores very well without drying out my skin. It has a medium coverage that you can build up. I love it. I will order another one to keep it at home.

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  9. Titina

    Este maquillaje sólido en barra a mi me gusta mucho. Soy de la 3a. edad y lo combino con uno líquido y me queda muy bien. Lástima que en ocasiones no es fácil encontrarlo. Muy recomendable para cubrir imperfecciones de la piel.

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  10. Amanda talbot

    Build able Coverage, color was perfect match , no harsh scents , cream texture , great value for your money

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  11. Not as described

    Easy to apply but oxidizes very quickly and color shade is not right

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  12. aldana1g26

    Excelente cobertura y barato

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  13. KAMAL AHMED KHAN

    Good for your Looks

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    wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Beige | Vegan & Cruelty-Free
    wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Beige | Vegan & Cruelty-Free

    Original price was: $6.49.Current price is: $6.14.

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