wet n wild Impossible Primer Stick, Enriched with Gooseberry & Jeju Blossom for a Brightening Durable Makeup Base, Vegan & Cruelty-Free-Clear
Original price was: $7.49.$6.64Current price is: $6.64.
Price: $7.49 - $6.64
(as of Mar 11, 2025 08:59:39 UTC – Details)
Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener – this impossibly amazing do-it-all primer delivers on all the benefits you never associated with better skin. With such an amazing blend of skin-friendly, complexion-boosting ingredients, this primer makes the impossible possible. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination.
Language : Spanish
Product Dimensions : 1.97 x 1.18 x 4.33 inches; 1.12 ounces
Item model number : 1111905
UPC : 077802119056
Manufacturer : Markwins Beauty Brands
ASIN : B08RRZ1B6G
Country of Origin : Mexico
Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance
Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible
Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer
Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free
13 reviews for wet n wild Impossible Primer Stick, Enriched with Gooseberry & Jeju Blossom for a Brightening Durable Makeup Base, Vegan & Cruelty-Free-Clear
Add a review

Original price was: $7.49.$6.64Current price is: $6.64.
Adriene Adams –
Love Benefit but find their primers too pricey? Me too!
To me, this primer is comparable to Benefitâs primers, which isnât an easy thing to do. My skin is super oily so I need a primer thatâs matte and doesnât feel gross on my face after 30 mins. This is a great budget option and if your skin is incredibly oily like mine, youâll like this.
Lee –
âDo it allâ affordable primer!
**Update: Iâve purchased this primer 3 times now! I love it! It worked well for the hot summer when I was more oily. Now that itâs cooling off and my skin is a bit more dry, itâs still fantastic. It performs better on my dry areas than I initially thought it would! Iâve pushed aside all my high end primers for this! Iâve found itâs most similar to urban decay all nighter primer when comparing it to high end primers.**Original review:Where do I even begin with this primer lol. So someone mentioned in the reviews it compares to tatcha liquid silk canvas, which I absolutely love, but is very expensive! When I read the review I thought that was too good to be true. Well I ordered the primer anyway to give it a try. When it first got it I didnât think much of it, it sat in my overloaded makeup drawer for a while. I eventually pulled it out and to my surprise the consistency is a little odd. It is kinda thick-ish when it comes out of the tube. It also isnât the typical silicone primer like Iâm used to. I didnât realize until I was wearing the primer how much better my makeup and skin looked. I looked in the mirror outside in the middle of the day in natural light and then realized this was a darn good primer! Now of course itâs no miracle, my pores are problematic, but I noticed a big difference! I donât think itâs quite as good as tatcha BUT its definitely comparable and at a fraction of the cost! Itâs my favorite drugstore primer now. Iâve tried most of them: baby skin, nyx, maybelline, revlon, LâOréal, other wet n wild ones, Malani, too many to remember and name. I have combination skin with a very oily t zone but dry between my brows and cheeks. I am 32 years old with some fine lines, large pores and texture. This primer does a really great job! It doesnât dry my skin out and definitely helps to hide pores and fine lines. It helped with the wear of my makeup and it didnât rub off on my mask as much as normal. I have used it with both powder (fenty powder foundation) and liquid (makeup forever HD & nyx canât stop wonât stop) foundations and it works well with both! It did help to control my oily t zone while not making my dry areas worse. I donât know what they did to make this primer work for both oily and dry areas but it does the job! I wouldnât go as far to say itâs hydrating like the nyx marshmallow primer, but it does give some light hydration. It definitely doesnât dry me out and does help with dry flaky skin. If your skin is superrrr dry and you are looking for a really hydrating primer thereâs probably better options like nyx hydro touch and nyx marshmallow primers. If you have normal dry, dry-combo, combo, oily, oily-combo try this! Everyoneâs skin is different though. What works for me may or may not work for someone else! I think itâs good for all ages as well. My teen step daughter loves it and she has very acne prone normal to dry skin. My mom loves it and has mature combo skin. Honestly for the price you canât go wrong. Sure thereâs high end primers that beat it, but I will switch to this for now because of the price. I will probably repurchase too!
JustAmbie –
Decent Primer
A beauty youtuber recommended this and the main draw was a non silicone primer that blurred pores. Unfortunately I didn’t notice that. However I’m not mad at it. I have combo acne prone textured skin for reference. This was quite hydrating, mattified and improved the longevity of my makeup. Products layered well on top of it and it did not pill. A huge plus was that I did not break out. If it had blurred and was a bit bigger than it would have been perfect. The price is definitely right
Renee Odenthal –
Love â¤ï¸
This stuff is great. I love it. I will continue to buy it. Does exactly what it says it’s gonna do. My pores feel I love much better before I apply my makeup. And it does not most importantly, leave any type of residue or greasy substance on my skin, before applying my makeup. Works great.And it’s a good price, a definite keeper.
FW –
Sticky
I like a slippery primer, just found out some are sticky. Trying to get back into makeup, after Covid. Having to reeducate myself. I had to throw out the old and learn what I need now.
Fran –
Love everything about it
Wet n Wild has been knocking it out of the proverbial park lately. I don’t know how they manage the extremely reasonable price point, and they don’t test on animals (so they claim but I think it’s legit) but their products never disappoint. This stuff in particular smooths pores, makes a nice light base for makeup, smells good and feels nice and cool on application (don’t get it too close to your eyes). Somehow doesn’t clog pores either. A lot of product for the money too, a little goes a long way. I hope they don’t discontinue this stuff!!
Jane –
Feels great on skin
This is an inexpensive make up product that I could not live without! It literally glides over your skin with just a small amount. It is a great primer for the Wet and the tinted moisture cream. My skin is slightly live tone and I still wear the fair. At 75, make up foundation, tends to clog in wrinkles! This make up looks fresh and by using the primer – no longer fills in wrinkles! Great for any age. Apply with a light hand.
K. –
The BEST Non-Silicone & Drugstore Primer!
This primer is constantly out of stock locally & it’s no surprise why! A tube lasts a decent amount of time, but this was probably my third re-purchase, and as someone with sensitive skin that loves to wear a SUPER full face I love this primer more than the high end ones I’ve used in the past. Out performs certain “putty” primers (trust me when I say I’ve tried just about every cruelty-free drugstore primer possible, this one’s half the price of most & THE BEST.) isn’t drying (or greasy!) and helps out my skin texture as someone that’s had moderate/severe acne & scarring for 15yrs+.Actual silicone primers mess with my skin but I seem to get the same smoothness here, and the longevity has never been an issue! (If anything, getting my “face” off IS an issue lol – even on a hot day) I do have better luck applying my foundation & concealer with a brush than a sponge over it though, not sure if that’s a me-thing or has to do with the product, but I don’t mind either way – I’ll keep buying it as long as they keep making it!…Plus c’mon, it’s like $5. Are you kidding?!
Elaine .s.s –
Was skeptical about buying this as I’m not familiar with make I’m over 65 and I will buy again
Tami vlogs –
Es la primera vez que compro primer de esta marca y no será la última, me gusta como deja la piel
Ashwini Rajan Mhetre –
Bernice –
This is one of my go to everyday primers. Non sticky and gives you a great smooth canvas to work on.
Sand –
Super base, très bon rapport qualité/prix. Hydratante mais matifiante, fait bien tenir le maquillage, ne fait pas briller et minimise bien les pores. Cette base n’a rien a envier aux bases de marques