American Crew Men’s Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)
Original price was: $19.50.$16.21Current price is: $16.21.
Price: $19.50 - $16.21
(as of Feb 21, 2025 09:55:28 UTC – Details)
American Crew has been redefining what it means to be a well groomed man. Innovative grooming products and pioneering education have been defining grooming for 25 years. Creating and caring for everything needed in men’s styles. American Crew is a leader in, Men’s Grooming for HAIR, BODY, SHAVE, STYLE, COLOGNE, and SKINCARE categories. As the global leader in men’s grooming and the “Official Supplier to Men”, American Crew’s ongoing commitment to elevate men’s style and enhance their personal image by providing education and marketing to share the brands’ vision.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.88 x 2.88 x 2.88 inches; 3 Pounds
Item model number : 110017
Department : mens
Batteries : AA batteries required.
UPC : 843711247049 827120438069 738678002711
Manufacturer : American Crew
ASIN : B000KEIPC6
Country of Origin : Germany
SIMILAR TO HAIR GEL: A moisture-rich cream gel that provides a sleek look while taming hair leaving a medium shine finish
LIKE HAIR GEL FOR MEN: Works well when a textured definition, frizz-free hair and a natural look is desired
KEY BENEFIT: medium hold and medium shine. Provides moisturizing and conditioning benefits while taming the hair for a frizz-free natural look.
HOW TO USE: Apply to towel-dried hair. Comb through and allow to dry naturally
WHO WE ARE: American Crew is a leader in Men’s Grooming for HAIR, BODY, SHAVE, STYLE, FRAGRANCE categories with products that make great fathers day gifts; American Crew’s ongoing commitment is to elevate men’s style and enhance their personal image.
Customers say
Customers find that the hair styling product provides good hold for their hair. They find it reasonably priced and a good value for the money. The product has a pleasant scent that some find masculine. It imparts a natural appearance and works well on various hair types. Many customers are satisfied with the product quality and hair quality, though opinions differ on its stickiness.
AI-generated from the text of customer reviews
11 reviews for American Crew Men’s Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)
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Original price was: $19.50.$16.21Current price is: $16.21.
Nathan C –
Similar to the Pomade…just less shiny.
Update: Since I wrote this, I’ve changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I’m going to a wedding, or dressing up…that sort of thing.I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it’s super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly.I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it’s harder to work into your bone dry hair, and doesn’t smell as good).********************************************Original ReviewI copy and pasted this from my Pomade review!************************I’ve used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out…what product is good for what hair?I’ve gone from very short guy hair, to longer guy hair…and as I’ve done that, the American Crew product that I prefer has changed.With my hair really short, I was using their “classic wax,” which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold…little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky…which is fine for short hair.Before I move onto the Pomade, the other thing to consider is…varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair.So as I grew my hair out…the Fiber began to work less well. I had a lot more hair, and because it’s a “higher hold,” it actually started to weigh my hair down. Spiking up hair that’s only an inch or two long worked fine…but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky…so your hair needs to be fairly damp to work it in, but then it doesn’t want to stay up.Now I will FINALLY talk about the Pomade!I had to move to a “lower hold” product…and I wasn’t used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn’t give it much hold at all (though depending the style you want…like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and “verticalness” to my hair, so what I had to do was start drying it more. I’ve started using a blow dryer to “train” my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold!The other product I’ve been using is the Forming Cream. It’s similar to the pomade…but a little less shiny. It has worked well in my longer hair, and like I said before…to get any hold, I need my hair drier.You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.
Chris –
keeps my hair in place while looking natural
Just what I need keep my hair casually parted without it looking like it’s loaded with product. Easy to apply and rinse off.
Brett Campo –
American Crew Menâs Hair Forming Cream (Old Version) â 5/5 Stars
I have pretty thick hair, and itâs always been tough to find something that can hold a shape without needing a ton of hairspray. This forming cream from American Crew has been a game-changer for me. I apply it to slightly damp hair and then blow-dry with a brush, and it works perfectly every time. The hold is just right without making my hair stiff, and itâs affordable compared to a lot of other products out there. Highly recommend if youâre looking for a solid, dependable hair product!
Avila –
Great product and love the smell
After commenting on other reviews I have te pleasure to make my own review on this item which I bought here in Amazon.I love this prodcuct and honestly will mention its pros and cons because it does has its cons!I reeived this item few days after paying for it and it arrived pretty melted I dont blame the seller I blame the terrible hot weather we have in the lower states specially here in FL where temp arouses almos the 90 degrees.The cream came almost oily due to the high temp. I had to put it close to the AC for few hours to get it back to normal shape, it did helped but the cream is also creamy and it melts fast but still is usable and I love it!However the jars are misleading with these low medium or high shine this one is very similar to other forming creams it does produce a low shine to medium shine at times depending on if you apply it with wet hair or dry hair.I noticed with wet hair tends to get a medium shine and with dry hair gets a low shine.The smells is great love the smell, it smells so soft and natural it has a very natural smell kinda of vanilla but not actual fake vanilla.Overall I will be getting me the American Crew Grooming cream which is for high shine and high hold I love my wet hair look but meanwhile I use this one!However hold is weak this states hold is high i will say to me is low to medium hold I need to use an extra product for hold or use hairspray to keep my hair in place because this cream kind of melts in our hair and does not give you that strong hold some might need specially i ou have medium long hair.So if you are looking for a good hold opt for American Crew Fiber instead!!I recommend getting the small jars to try them out if ur not sure on which product is best!Pros:Great natural smellGreat natural low to medium shineGreat small jar to start withGreat price here in Amazon of courseGreat texture none stickyCons:Weak holdMelts to fastTurns into oil if tempeture is high
SixStateGuy –
Great hold!
Non-messy, easy to use, superb hold. A very good product!
Brytt Cloward –
Have used for years. Smells good.
My husband has been using this for years. It works great and it smells good.Sticky, thick. Holds hair well but will make it greasy. Donât touch the hair after itâs styled. Use a little hairspray and donât touch.Will be greasy on day two.Definitely must wash hair after.Doesnât add volume. More just allows hair to be manipulated into place and stays. Stays best if you spray a little hairspray after and then donât touch it!!
Russel Canche –
Este producto no es para ti si esperas que sea un producto que no se sienta en el cabello, lo siento un poco grasoso, pero en menor medida que otros, lo que si, si buscas un producto que moldee bien tu cabello y se sienta suave entonces si, usa este producto, al menos este lo suelo usar cuando visto con camisas ya que le da un brillo y look que busco con ese estilo, muy buen producto.
V gujjala –
A little goes long way and works the next day too..
Raphaël –
Facile à doser, cheveux restent souples et nâirrite pas le cuir chevelu.
Damien Roman –
La référence en la matière. La qualité est là et vous ne serez pas dessus. En plus, lâodeur est très agréable et plaît aux femmes.
Amazon Kunde –
Ich liebe die Forming Cream! Eine super Konsistenz, ohne die Haare zu beschweren. Da es flexibel bleibt, kann man auch zwischendurch noch ânachjustierenâ, ohne das irgendwas krümelt! Habâs sogar als Abo eingerichtet, damit es nie ausgeht