Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz
$9.99
Price: $9.99
(as of Mar 24, 2025 09:43:44 UTC – Details)
ACURE Simply Smoothing Shampoo – Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz
Language : English
Product Dimensions : 2 x 3 x 8 inches; 8 ounces
Item model number : ET1101
UPC : 813424022813
Manufacturer : Better Planet Brands, LLC
ASIN : B082YG5X38
Smooth & Tame Frizz – Gently cleanse while taming frizz and flyaways with our Simply Smoothing Shampoo, leaving hair sleek, soft, and more manageable.
For All Hair Types – This lightweight, smoothing formula works on all hair types, including wavy, curly, and color-treated hair, providing long-lasting shine and control.
Nourishing Ingredients – Infused with marula oil and coconut water, this shampoo helps hydrate, strengthen, and enhance hair’s natural smoothness without weighing it down.
Clean, Vegan Formula – Made with 100% vegan and cruelty-free ingredients, free from sulfates, parabens, mineral oil, and harsh chemicals—gentle yet effective for everyday use.
Easy to Use – Massage into wet hair, lather, and rinse thoroughly. Follow with Simply Smoothing Conditioner for the ultimate sleek, frizz-free finish.
Customers say
Customers find this shampoo has a pleasant scent and leaves their hair feeling soft and smooth. They appreciate that it cleans their hair well and leaves it with a healthy shine. The product is free of harmful ingredients and is considered non-toxic. Many customers consider it effective and worth trying. Overall, customers are satisfied with the moisturizing effect, quality, and value for money of this shampoo.
AI-generated from the text of customer reviews
13 reviews for Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz
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carla R –
Natural, clean and doesnât weigh hair down.
I bought the shampoo and conditioner because Iâve have been trying to eliminate chemicals from my detergents and body care products.The ingredients and âcleanâ and âBobby Approvedâ. The shampoo didnât seem to have any scentâ¦literally nothing. The conditioner had a light, pleasant warm floral scent. Once my hair dried, it just had a nice subtle clean scent.The shampoo actually lathered fairly well conduit doesnât have the surfactants that other shampoos have. It rinsed out well and my hair and scalp felt clean. The conditioner has a consistency of yogurt. I was able to easily brush through my medium length hair with the conditioner still in. The conditioner rinsed out well, my hair felt nice and it was still easy to comb through after it was towel dried.I allowed my hair to air dry and it helped tame some of my frizz. I have medium thickness, 2b, fine hair and this didnât weigh my hair down at all but it still felt soft and under control.I will definitely purchase again.
juliec –
Awesome if you’ve had a smoothing treatment
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn’t cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment).I kept coming across a couple brands to be best for “smoothed” hair, but they all seemed to have a weird following that simply felt “paid” – like people were sponsoring the same 2 brands being sold as a set. I couldn’t tell if the reviews were real and I also didn’t want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it.First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that’s not a priority anyway – just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I’m not seeing the same immediate wash-out I was feeling with my prior shampoo.I also think it’s possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that’s a great thing! After 8 weeks since my treatment, I’m still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I’m curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won’t need to repeat the smoothing treatment.When I run out of my existing conditioner, I’ll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
D –
Fresh and clean
This shampoo has good lather and cleans well. You donât need much shampoo to get the job done. It keeps the hair nice and soft, proving that the anti-fizz does work. The product is clean, and has no nonsense ingredients and itâs decently priced. Well worth it.
Marquelle Lawrence –
Love this
I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!
Amazon Customer –
No harmful ingredients
Love this shampooReally cleans and leaves hair shiny and soft
Audy –
Love it
We like this shampoo and it’s clean ingredients. Smells good. It doesn’t make our hair look dull. Hair seems to be healthy. This shampoo doesn’t make my hair tangle or feel dry.
Giavanna –
Love this shampoo
I’ve been using this smoothing shampoo for a few weeks now, and I’m impressed with the results. My hair feels incredibly soft and smooth after each wash, without feeling weighed down. The formula is gentle and leaves my hair with a healthy shine. It works wonderfully for keeping my hair looking polished and sleek, even on days when I just let it air dry. The subtle scent is a nice touch, and it lingers just enough without being overpowering. If you’re looking for a shampoo that delivers smooth, silky hair without the heaviness, this is definitely worth a try!
Sheena Vasandani –
Too expensive
The ingredients are good but too expensive, and you will not notice any difference in your hair.
Amazon Customer –
Very good shampoo, been buying this for a while .
Amazons customers –
Delicioso aroma pero al ser tan lÃquido se derrama con facilidad.
Peach –
I really like this product my hair feels like hair for the first time in a long while, though some had to be trimmed off. I was using an expensive fragrance free shampoo that dried out my hair so badly it felt like straw (and looked like it). You only need a very little of this to produce a nice (?), and hair feels clean and silky. I am very pleased.
joanne b –
Found the shampoo very watery and being that it’s in a tube it’s hard to control so you end up wasting a lot
ida –
Itâs very runny too liquidy almost like water. But it does the job. Cleans well and itâs all natural.